Reseller Partners

Sell Sendexa and grow recurring revenue

Join our reseller network. Bring Africa's communication stack to your customers, close with our enablement, and earn ongoing commissions as usage scales.

Recurring

Revenue Share

Enablement

Sales Kits & Training

2–4 wks

Typical Onboarding

Named

Partner Manager

Who This Is For

Built for teams that sell & serve

If you already advise businesses on technology, cloud, or digital engagement, Sendexa is a natural extension of your portfolio.

IT Resellers & VARs

Add communication APIs to your portfolio for enterprises and mid-market accounts.

Agencies & Consultancies

Recommend Sendexa as part of digital transformation, CRM, or customer engagement projects.

Regional Sales Orgs

Monetize relationships across Africa with a modern messaging and voice stack customers need.

Partner Benefits

Tools, training, and economics that help you win

We invest in reseller success with enablement, marketing support, and commercial structures built for long-term growth.

Competitive Revenue Share

Earn recurring commissions on subscriptions and usage from customers you bring onto Sendexa.

Sales Enablement

Pitch decks, demos, pricing guidance, and deal support so your team can close with confidence.

Training & Certification

Product training, sales certification, and ongoing enablement for your account managers.

Co-Marketing

Joint campaigns, case studies, webinars, and co-branded materials that grow your pipeline.

Partner Portal Access

Track leads, deals, commissions, and customer health from a dedicated partner workspace.

Dedicated Success Manager

A named partner manager to help with deals, onboarding, escalations, and quarterly planning.

Economics

How partners earn with Sendexa

Multiple ways to monetize — from full resale to simple referrals — with terms tailored to your partnership tier.

01

New Customer Commissions

Earn on first-year contracts and activation for qualified deals you originate.

02

Recurring Revenue Share

Share in ongoing usage and subscription revenue for as long as the customer stays active.

03

Referral Fees

Prefer a lighter motion? Introduce qualified leads and earn referral fees without full resale.

How It Works

From application to first deals

A clear path from partner application to trained sellers closing Sendexa opportunities.

01

Apply & Qualify

Share your market focus, customer segments, and sales motion. We align on territories and opportunity fit.

02

Train & Enable

Complete product training, get certified, and receive sales kits, demo accounts, and pricing playbooks.

03

Sell & Earn

Refer or resell Sendexa, close with partner support, and earn recurring revenue as customers grow usage.

Requirements

What we look for in Reseller Partners

Strong relationships and a serious sales motion matter more than company size. We grow with partners who are committed to long-term customer success.

  • An existing customer base or clear go-to-market in Africa or related markets
  • Sales capacity to position communication and API solutions
  • Willingness to complete partner training and certification
  • Alignment with Sendexa brand, pricing, and acceptable-use policies
FAQ

Reseller partnership questions

What is a Reseller Partner?

Reseller Partners sell Sendexa's communication solutions to their customers. You can resell, refer, or bundle Sendexa with your services and earn commissions and recurring revenue share.

How do reseller commissions work?

Partners earn competitive revenue sharing on partner-driven sales, recurring commissions on subscriptions and usage, and referral fees for qualified leads. Exact percentages depend on deal type, volume, and partnership tier.

Do I need technical staff to become a reseller?

Technical depth helps for complex deals, but many resellers succeed with sales-led motions. Sendexa provides demos, solution engineering support, and implementation help when customers need it.

Can I set my own pricing?

Pricing models vary by agreement. Some partners sell at agreed list pricing with commission; others may have more flexible commercial terms. We'll define the model that fits your motion during onboarding.

What territories can I sell in?

We work with partners across Africa and beyond. Territory and segment focus are agreed during partner onboarding so we can protect existing relationships and avoid conflict.

How long does reseller onboarding take?

Typically 2–4 weeks, including agreement, training, certification, and enablement. High-priority partners can often start introducing deals sooner with interim support.

Reseller Partner Program

Ready to resell Sendexa across Africa?

Apply to the Reseller Partner program and get training, deal support, and commercial terms that reward long-term customer growth.